His silent statement – brand anything with the Chanel stamp and they will want it – played out predictably at the end of the show. The designer understands that branded goods which will never be available to buy on the open market are the absolute pinnacle of desire in a materialistic world.
#Cara delevingne chanel runway 2014 free
Last season Lagerfeld riffed on fashion and art, but this season's supermarket sweep collection suggested he believes commerce and desire are equally as valid and not something to be ashamed of.Īt the end of the show, sensing that the audience might lose their cool when faced with such unique items,the voice of the supermarket manager – Lagerfeld – announced that his "valued customers" were free to take the sweets and vegetables from the aisles. Models in big coats over disco leggings and trainers or leather shorts over leather tracksuit bottoms suggested a cool, "just popped out for a pint of milk" silhouette that only the few can look good wearing.Ī Chanel branded chainsaw lies on the floor Photograph: The Observer/Helen Seamons The models all wore their hair in crimped ponytails with Chanel tweed rags and edible sweetie necklaces. A tweed tracksuit was both cool and beautifully tailored, and worn with holographic trainers felt fitting with fashion's new move towards haute comfort dressing. The clothes – created within the tough remit of incorporating the house codes such as the tweed suit and large pearls – felt relevant and urgent, borrowing from street culture in the savviest of ways. On the contrary this was one of Lagerfeld's most inspiring collections yet. But this wasn't a multimillion-euro tactic to obfuscate some below par designs. Even the most impervious fashionistas were delighted at the scene.ĭid the clothes get lost in all of this? For some, perhaps. Another model pulled a padded shopping trolley on wheels around the aisles. Meanwhile, fellow model Stella Tennant went about her weekly shop carrying a shopping basket made with the familiar Chanel motive chain woven into the basket wire. To a muzak-inspired version of Rihanna's Shine Bright Like A Diamond, Delevingne stomped through the supermarket selecting a Chanel-branded brandy bottle and a large feather duster. Cara Delevingne (Left) Rihanna (centre) and Joan Smalls and have fun shopping in the Chanel Supermarket at the Grand Palais Photograph: 774/Visual / FameFlynet.uk.comįashion editors posed with shopping trolleys amid this Warholian fashion extravaganza, before models posed as shoppers, strolling around the superstore in a choreographed performance.
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